Bigcommerce Review

Bigcommerce has themes and design templates for every purpose possible. No matter what you want to sell from clothing to gadgets, Bigcommerce has the right theme for your purpose. There are free and paid themes available. Costs may vary from $120 – $250 per theme, but they are worth every penny. No matter what design you pick you can make customizations to your themes and make changes to suit your business. Making changes to logos, colors, fonts, menus, etc. is fairly simple. You can even go adventurous and make editions to HTML and CSS.

Templates

Your store is up and live, you have all the necessary tools in place but the first thing your online customers will notice is your website’s design. So you need an attractive theme for your website. Bigcommerce comes with free and paid themes. With over 100 themes to choose from, most
themes are multipurpose; you can make a few adjustments and make it fit for your business. There are many theme options to select from. Free themes are also very good. Paid themes are packed with powerful features and are worth every penny. Templates are customizable. Making changes to colors and fonts is fairly simple but customization to code is also supported.

Finding the right template for you is also easy; simply search according to your industry. Features vary from industry to industry. For example for apparel website, you will see product zoom-in feature, this might not be in a theme for real estate.

Once you have found the right theme for you, simply preview it before selecting. And if you don’t like it after, don’t worry! You can simply switch the template.

The Editor

The major concentration of Bigcommerce has been to make it as simple for the users as possible. Editing content is fairly simple. Once you have taken a tour of the interface, you can handle it easily. It comes with easy to use WYSIWYG (What you see is what you get) editor similar to MS Word. For all other contents, dedicated fields are given. For example, for adding a product there are defined fields like name, type, weight, categories, product type, etc., which is very descriptive and easy to understand. Bigcommerce is a master of handling content.

Apps

Bigcommerce is loaded with powerful enterprise integrations and e-commerce apps. Categories range from accounting, taxation, reporting, and marketing to shipping. You name it and they have it. Integration to these apps is simple and effective. You can find both free and paid apps. Free app base is also extensive and you will surely something relevant. Some of the top free apps include MailChimp, QuickBooks online, Facebook Ads extension, Google shopping by sales & orders and much more. There are over 600 to choose from. Now it may seem a small limited app store but Bigcommerce has so many in-built features already that you may not even require an app at all.

Product Types

Let’s face it; it’s still very hard to find a website builder that sells digital products, physical products, and services all in one. But Bigcommerce is a blessing in this case. Bigcommerce can sell every kind of product and service without having to install additional plugins or extensions or an app. The system itself is capable of that.

Payment Options

Once your store is set up and your products are uploaded, you are ready to sell your products. Now you need a way to receive payments. Bigcommerce does not impose its own payment gateway on you. With over 40 payment gateways to choose from, one-click gateway set up and multiple currency
support, Bigcommerce handles payments like a pro. For all this Bigcommerce does not even charge you any transaction fees. The only fee is what the usual credit card company charges. To benefit you further Bigcommerce constantly negotiates with the payment gateways to reduce your costs. For example, all Bigcommerce plans come with no transaction fee and discounted transaction rates for PayPal. More you stay with Bigcommerce lower the rates will go.

Security

Bigcommerce focuses a great deal on Security. Servers used at Bigcommerce are hacker proof. Bigcommerce is also capable of handling the high online traffic load. Also, checkout is done via SSL that makes it super secure keeping the vital information of customers safe.

Abandoned Cart Recovery

One of the most interesting features that Bigcommerce offers is Abandoned Cart Recovery. When a customer abandons or discards the products in the cart, Bigcommerce can send the email to these customers and reminder and lure them back with discount codes. It is reported that only these features convert about 12-15% of sales.

Multi-Channel Selling

In the era of social media, reaching out to the customers is not that tough. But the problem is that there are so many platforms that it becomes too complex to handle. For example, you can sell your products on Facebook, Instagram, Amazon, eBay, etc. but how will you manage this multi-channel selling. Bigcommerce comes to save the day for you, with the multi-channel integration features you can sell through any platform and manage it all from one place.

Admin Features

Bigcommerce is constantly thriving to make the user experience as easy as possible, in order to do that they have added many features to their admin panel. Some of the features are:

Bulk import/export Feature

Another important feature is the bulk import/export. For a big business that is dealing with hundreds and thousands of products, you simply can’t do without this feature. All you need is a CSV file to transfer the data to saying hundreds of products or thousands of customers’ details.

Customer segmentation

Another important feature is to segment your customer base as per demographics, trends, and location. This way you can target each segment differently and strategize better. For example, you may want to approach a particular segment of customers differently say women aged 25 to 40. If you can simply segment out this customer base, more than half of your job is done. This will help increase the sales conversion rate.

Product Options and Variants

Another important feature that Bigcommerce offers is to be able to add unlimited variants to a product say color, size, style, etc.

Inventory Management

Bigcommerce allows adding or tracking stock levels from the control panel. You can even configure notifications about stock levels to you or your customers.

Built-in-Blog

However, Built-in-blog is not particularly the USP of Bigcommerce but this still is a very lucrative feature as blog content derives more traffic to the website.

SEO Tools

Bigcommerce is fully equipped with a complete set of SEO tools. It can add Metadata, titles, descriptions or tags. It even offers customized URLs.

Analytics

With Bigcommerce you get to see a complete analysis of your site’s performance.

Storefront Features

Social Sharing

Bigcommerce allows your customers to share products or pages on social media platforms.

Filtered Search

Customers see a nice search with various filters and sorting options. This helps customers find the right product and make the purchase easily.

Product Reviews

Bigcommerce allows customers to add reviews to the purchased products, this helps build faith in the website and product.

Wish Lists

As a customer, everybody likes to make their own wish list of products they want. They can simply add a product to their wish list while browsing through the website and make the purchase later.

Recently Viewed Products

Shoppers like to know what other people are searching.

Checkout Features

Abandoned Cart

This feature allows sending emails and reminders to customers who have abandoned products in their cart.

One-Page Checkout

Unlike most e-commerce platforms that have lengthy checkout procedure. Bigcommerce facilitates one-page checkout for faster and easier transactions.

Checkout Option

It gives freedom to the customer to check out as a guest or signs up for an account.

Discounts and coupons

Bigcommerce offers highly customizable discount options, different discounts can be applied to a different category of products.

Tax

Bigcommerce does all the tax calculations for you.

Shipping Features

Time Zone and Methods

Bigcommerce allows you to set up times zones where products will be shipped. Different shipping methods for different zones can also be set.

Real-time quotes

Bigcommerce shows real-time quotes from major carriers like FedEx, UPS, USPS.

Multi-Channel selling features

In-Person sales

There is built-in integrated Square POS for in-person sales.

Sale through marketplace

Bigcommerce integrates with different platforms like eBay, Amazon, etc.

Sale on Social Media

Bigcommerce helps integrate and manage sales on your social media platforms like Facebook, Instagram, etc.

Channel Manager

Manage all your sales from different social media accounts and marketplace channels from your admin panel itself.

Global Sales

With features like multiple currencies, tax calculations, international shipping you can sell your products globally.

Examples of websites built with this editor

Over 95,000 businesses are using Bigcommerce to sell their products online. It is strong enough reason to believe that Bigcommerce is a trusted name in the industry and businesses are relying on it for selling their products, handle online payments and their customer’s vital information. Bigcommerce is a powerful e-commerce solution indeed.

Bigcommerce has been able to successfully bag in some of the popular brands in the market like Ben & Jerrys, Hess, Skull Candy, Camelbak, Natori, Toyota, Kodak many more. Bigcommerce boasts of a remarkable average growth rate of 28% for its clients. Bigcommerce has very well earned its space in the top three website builders in the industry.

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